Social media

SoMABiT

Knowledge Discovery from Social Media using Big Data provided Sentiment Analysis (SoMABiT)

Abstract: In today’s competitive business world, being aware of customer needs and market-oriented production is a key success factor for industries. To this aim, the use of efficient analytic algorithms […]

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Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach

Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach

Abstract This study presents a research approach using data mining for predicting the performance metrics of posts published in brands’ Facebook pages. Twelve posts’ performance metrics extracted from a cosmetic

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